Liquid Bread

Liquid Bread

Beer and Brewing in Cross-cultural Perspective

Book - 2011
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Berghahn Books

Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.



Publisher: New York : Berghahn Books, 2011
Description: xv, 247 p. : ill. ; 24 cm
ISBN: 9781782380337
9780857452153
0857452150
9780857452160
0857452169
Branch Call Number: 394.13 Sch

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