Pay-per-click Search Engine Marketing
An Hour A DayWebsite or Online Data - 2010
"Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results"--Resource description page.
Publisher: Indianapolis, Ind. : Wiley, c2010
Description: 1 online resource (xxxvi, 395 p.) : ill
Branch Call Number: HF5415.1265 .S97 2010