The Complete Guide to Successful Event Planning

The Complete Guide to Successful Event Planning

With Companion CD-ROM

Book - 2011
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Book News
Writing for general readers planning any size or type of event, Kilkenny, a professional event planner, covers everything from initial concept to ongoing event management. Chapters follow the actual event planning process, and include many checklists and task timelines for choosing a site and dealing with food and beverages, as well as budgeting, marketing, contracts, insurance, security, and onsite logistics. This second edition offers new information on marketing using social media, environmentally friendly events, using technology during events, and virtual and hybrid events. Appendices list associations and organizations, trade publications, and various websites for resources on certification and accreditation, jobs, software, and blogs. The book's 16 checklists can also found on the CD-ROM. The CD-ROM also contains sample letters and forms, catering calculations, guidelines for environmental practices, room design ideas, and hiring and certification information. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Publisher: Ocala, Fla. : Atlantic Pub. Group, ©2011
Edition: Rev. 2nd ed. Completely rev. 2nd ed
Description: 336 p. : ill. ; 23 cm. + 1 CD-ROM (4 3/4 in.)
ISBN: 9781601386991
1601386990
Branch Call Number: 658.456 Kil

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