Reading the Comments

Reading the Comments

Likers, Haters, and Manipulators at the Bottom of the Web

Book - 2015
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Online comment can be informative or misleading, entertaining or maddening. Haters and manipulators often seem to monopolize the conversation. Some comments are off-topic, or even topic-less. In this book, Joseph Reagle urges us to read the comments. Conversations on the bottom half of the Internet, he argues, can tell us much about human nature and social behavior. Reagle visits communities of Amazon reviewers, fan fiction authors, online learners, scammers, freethinkers, and mean kids. He shows how comment can inform us, improve us, manipulate us, alienate us, shape us, and perplex us. He finds pre-Internet historical antecedents of online comment in Michelin stars, professional criticism, and the wisdom of crowds. He discusses the techniques of online fakery, describes the emotional work of receiving and giving feedback, and examines the culture of trolls and haters, bullying, and misogyny. He considers the way comment affects our self-esteem and well-being. And he examines how comment is puzzling, short and asynchronous, these messages can be slap-dash, confusing, amusing, revealing, and weird, shedding context in their passage through the Internet.
Publisher: Cambridge, Massachusetts :, The MIT Press,, [2015]
Description: xii, 228 pages : illustrations ; 24 cm
Copyright Date: ©2015
ISBN: 9780262028936
Branch Call Number: 302.2312 Rea


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