When Employees Don't 'like' Their Employers on Social Media

When Employees Don't 'like' Their Employers on Social Media

Many Managers Would Like Their Employees to Be Active in Representing the Company on Social Media, but Employees Are Often Less Engaged Than Expected. How Can Organizations Encourage Employees to Become Brand Ambassadors?

Website or Online Data - 2017
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Publisher: [Cambridge, Massachusetts] :, MIT Sloan Management Review,, 2017
Description: 1 online resource (1 volume) : illustrations
Additional Contributors: Lirio, Pamela
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