Baker & Taylor Argues that commercial television's primary purpose is to deliver certain demographic groups to advertisers
Book News Drawing on years of experience as managers and programmers in the industry, Baker and Dessart explain that television's purpose is to deliver specific audiences or demographic groups to advertisers, and describe how the process exploits those on the air as objects of derision and the audiences who are only trying to have a good time without exertion. They also suggest personal action to improve television's content. Annotation c. by Book News, Inc., Portland, Or.
Baker & Taylor Arguing that the U.S. has surrendered virtually the entire command of its public airwaves to commercial interests, a critical look at the state of American television explores the mercenary mentality that taints programming and delivers various demographic groups to their advertisers.