Down the Tube

Down the Tube

An Inside Account of the Failure of American Television

Book - 1998
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Baker & Taylor
Argues that commercial television's primary purpose is to deliver certain demographic groups to advertisers

Book News
Drawing on years of experience as managers and programmers in the industry, Baker and Dessart explain that television's purpose is to deliver specific audiences or demographic groups to advertisers, and describe how the process exploits those on the air as objects of derision and the audiences who are only trying to have a good time without exertion. They also suggest personal action to improve television's content. Annotation c. by Book News, Inc., Portland, Or.

& Taylor

Arguing that the U.S. has surrendered virtually the entire command of its public airwaves to commercial interests, a critical look at the state of American television explores the mercenary mentality that taints programming and delivers various demographic groups to their advertisers.

Publisher: New York, NY : BasicBooks, c1998
Description: xix, 332 p. ; 25 cm
ISBN: 9780465007226
Branch Call Number: 302.2345 Bak
Additional Contributors: Dessart, George.


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