The Fashion Business

The Fashion Business

Theory, Practice, Image

Book - 2000
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McMillan Palgrave

It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century.

Featuring contributions by leading experts in three main areas of important debate within the industry - the theory and culture of fashion; design and industry; and image and marketing - the book will be an essential reference for students, practitioners and theoreticians. It addresses such key issues as: the relationship between culture and clothing; the intersection of fashion and modernity; the origins of glamour; the role of creativity and the power of design; the chain store challenge; the age of the thinking designer; retail concepts; and minimalism in fashion. It is certain to be required reading on fashion courses and in related disciplines, including media, cultural and consumption studies.



Publisher: Oxford ; New York : Berg, 2000
Description: xii, 209 p. : ill
ISBN: 9781859733592
185973359X
9781859733547
1859733549
Branch Call Number: 338.47746 Fas
Additional Contributors: Griffiths, Ian
White, Nicola

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