Japan's Value Added Market

Japan's Value Added Market

Wood Product Attributes and Competition, Attribute Analysis : Outdoor Furnishings and Decking

Microform - 1998
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This report presents the results of interviews & surveys conducted in Japan with consumers regarding outdoor furnishing & decking products used in house construction. A summary of general questions about quality & other issues is followed by responses regarding trade-offs of various product attributes such as type of wood and durability. A market simulation is then used to analyze market share potential and the implications of changing attributes on the market share of different products. The final section summarizes the most meaningful results and identifies opportunities in the Japanese market for British Columbia wood product producers. A copy of the survey questionnaire is appended.
Publisher: Vancouver, BC : Forintek Canada Corp., 1998
Description: 16 p
Branch Call Number: MF BC-DOC 101-03970

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