Guerrilla P.R. Wired

McGraw Hill

"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PRremains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now,Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

The long-awaited sequel to the bestselling Guerrilla PRNearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment. It revisits many of Levine's most successful devices, while introducing new tactics for conveying a message on-line­­tactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project.More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a business­­and doesn't want to spend thousands of dollars to get it. It details:How to break through the firewalls of print and broadcast media outletsPitfalls and mishaps that lie in wait for the Web PR noviceStories of PR success from leading website developers, Web masters, editors, and producers