When Hollywood Had A King

When Hollywood Had A King

The Reign of Lew Wasserman, Who Leveraged Talent Into Power and Influence

Book - 2003
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Baker & Taylor
A history of the Music Corporation of America traces the entertainment giant from its founding in 1924, through its rise to become the most powerful force in the film world under the visionary leadership of Lew Wasserman.

Blackwell North Amer
From his meager beginnings as a movie-theater usher in Cleveland, Wasserman ultimately ascended to the post of president of MCA, and the company became the most powerful force in Hollywood, regarded with a mixture of fear and awe.
In his signature black suit and black knit tie, Wasserman took Hollywood by storm. He shifted the balance of power from the studios - which had seven-year contractual strangleholds on the stars - to the talent, who became profit partners. When an antitrust suit forced MCA's evolution from talent agency to film- and television-production company, it was Wasserman who parlayed the control of a wide variety of entertainment and media products into a new type of Hollywood power base. There was only Washington left to conquer, and conquer it Wasserman did, quietly brokering alliances with Democratic and Republican administrations alike.
The history of MCA is really the history of a revolution. Lew Wasserman ushered in the Hollywood we know today. He is the link between the old-school moguls with their ironclad studio contracts and the new industry defined by multimedia conglomerates, power agents, multimillionaire actors, and profit sharing. In the hands of Connie Bruck, the story of Lew Wasserman's rise to power takes on an almost Shakespearean scope. When Hollywood Had a King reveals the industry's greatest untold story: how a stealthy, enterprising power broker became, for a time, Tinseltown's absolute monarch.

Baker
& Taylor

A narrative history of the Music Corporation of America traces the entertainment giant from its founding in 1924, through its move to Hollywood and rise to become the most powerful force in the film world under the visionary leadership of businessman, politician, and media power broker Lew Wasserman. 100,000 first printing.

Publisher: New York : Random House, c2003
Edition: 1st ed
Description: xiv, 512 p. : ill. ; 25 cm
ISBN: 9780375501685
0375501681
Branch Call Number: 384.8 Was

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