Interest in Viable Transportation Options Among Private Vehicle Drivers, BCAA/GVTA Research
This report presents findings of market research that focussed on regular drivers in Greater Vancouver who drive at least three times per week for personal reasons. The research involved a telephone survey that examined drivers' ability to make changes in their travel choices, their attitudes toward the current transportation system, and their interest in alternative transportation methods & strategies. Detailed results are provided regarding: current travel habits; past year changes in single-occupant driving; ability to try alternatives to single-occupant travel; transit changes & services needed; attitudes toward automobile & transit travel; awareness of improvements in the TransLink system; value for money received for the TransLink transportation dollar; levels of interest in individual travel choice concepts such as van pooling, ride matching, and secured parking for transit users; factors influencing the potential for changing single-occupant travel to an alternative; driver demographic profiles; and preferred media for receiving traffic news. A copy of the survey instrument is appended.