Interest in Viable Transportation Options Among Private Vehicle Drivers, BCAA/GVTA Research

Interest in Viable Transportation Options Among Private Vehicle Drivers, BCAA/GVTA Research

Quantitative Phase

Microform - 2004
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This report presents findings of market research that focussed on regular drivers in Greater Vancouver who drive at least three times per week for personal reasons. The research involved a telephone survey that examined drivers' ability to make changes in their travel choices, their attitudes toward the current transportation system, and their interest in alternative transportation methods & strategies. Detailed results are provided regarding: current travel habits; past year changes in single-occupant driving; ability to try alternatives to single-occupant travel; transit changes & services needed; attitudes toward automobile & transit travel; awareness of improvements in the TransLink system; value for money received for the TransLink transportation dollar; levels of interest in individual travel choice concepts such as van pooling, ride matching, and secured parking for transit users; factors influencing the potential for changing single-occupant travel to an alternative; driver demographic profiles; and preferred media for receiving traffic news. A copy of the survey instrument is appended.
Publisher: Vancouver, BC : Mustel Group, 2004
Description: 142 p. : ill
Branch Call Number: MF BC-DOC 105-07039

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