Selling to VITO

Selling to VITO

The Very Important Top Officer

Book - 1999
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Baker & Taylor
Gives tips on how to maximize one's selling potential by getting appointments with Very Important Top Officers (VITOs), improving the size of the sale and the commission

F+W Publishing
Selling to Vito contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take to the bank!
You'll quickly learn how to:
  • Get into new accounts at the top
  • Keep out of time-consuming log-jams-and into VITO's office
  • Promote loyalty at the top with existing customers and capture add-on business
  • Increase the size of every sale

Selling To VITO offers innovative new ideas and street-smart tactics for reaching the very top person in any organization. It's based on the seminars that have helped thousands of sales professionals from top corporations like Canon, 3M, Hewlett-Packard, and MCI bust quotas and increase commissions. It can help you, too, by getting you to the right person so you can do what you do best: SELL!

Anthony Parinello is without question the country's foremost expert on getting appointments with, and selling to, top decision makers. This book is the product of his twenty-three years of award-winning sales performance.

Publisher: Holbrook, Mass. : Adams Media, c1999
Edition: 2nd edition
Description: xix, 252 p. : ill. ; 24 cm
ISBN: 9781580622240
1580622240
Branch Call Number: 658.85 Par

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