Asks a question: can we trust the BBC? This book argues that the Corporation's pervasive left wing political culture imperils its impartiality. It demonstrates how some groups get favourable treatment. It examines the concept of public sector broadcasting and asks if that has come to mean simply radio and television free of commercial bias.NBN
Includes a new preface by the author, in which he answers his criticsand documents the reaction to his decision to publish such acontroversial book. McMillan Palgrave
This book asks a big question: can we trust the BBC? As the most famous media brand in the world, the BBC is growing bigger and
more powerful every year. Its reputation depends on honest and accurate
journalism. But this book argues that the Corporation`s own pervasive
left wing political culture imperils its impartiality. It demonstrates
how some groups and viewpoints get favourable treatment while others
are left out in the cold.
The book examines the concept of `public sector broadcasting` and
asks if that has come to mean simply radio and television free of
commercial bias. It argues that there are other `hidden persuaders`
that we the audience should be alert to. Drawing on the author`s
twenty-five years as a BBC reporter and executive, the books blends
and sharp polemic to paint a vivid picture of life inside the news
machine from a uniquely privileged point of view. It also tells the
story of how the BBC responded to a dissident in its own ranks.
With the future of the BBC the subject of a government White
Paper, Robin Aitken responds to the criticism of the book by many
ex-BBC employees through the media spectrum on its initial publication,
and details his correspondence with current employees over his decision
to publish. This book is a timely contribution to the ongoing debate
about public broadcasting.
Aitken describes his book as a plea for reform at the BBC, the British television and radio powerhouse. A former BBC reporter and journalist, the author notes that the BBC is an integral part of British life. The BBC has presented itself as an honest, unbiased provider of news coverage since its inception roughly 80 years ago. However, Aitken points to an internal culture biased to the left, jeopardizing its objectivity and impartiality. While crediting BBC with much excellent programming, he asks that it re-examine itself with an eye to eliminating bias. He also asks something of its audience: to become more skeptical. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)Blackwell North Amer
The BBC is the most famous media brand in the world, and is growing bigger and more powerful every year. It has a reputation for honest and accurate journalism, but this book argues that the Corporation has a strong internal culture which is biased to the left and which imperils its objectivity. By analysing the BBC's coverage of issues like Europe and Northern Ireland it demonstrates how some groups and viewpoints get favourable treatment, while others are left out in the cold.
The book examines the concept of 'public sector broadcasting' and asks if that should merely mean radio and television free of commercial bias. It looks at the background and political leanings of prominent BBC journalists and asks what it takes to prosper in the organization. It analyses the BBC's treatment of moral debates and reveals a secret report that was highly critical of Panorama. Drawing on the author's 25 years as a BBC reporter, the book blends analysis and polemic to paint a picture of life inside the news machine from a uniquely privileged point of view. It also tells the story of how the BBC responded to a dissident in its own ranks. This book asks a big question; how much trust should we put in the BBC, and how can we make sure it lives up to its obligations to be even-handed and impartial?