The Seven Lost Secrets of Success

The Seven Lost Secrets of Success

Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

Book - 2007
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"During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in bestselling books." "After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992, Vitale published The Seven Lost Secrets of Success and - nineteen printings later - the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton." "Part advertising how-to and part inspirational success quide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton - including a 1925 sales letter that drew an astounding 100 percent response - this book is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade."--Book jacket.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2007
Description: xxiii, 193 p
ISBN: 9780470108109
Branch Call Number: 659.1 Bar


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