Icons of the American Marketplace

Icons of the American Marketplace

Consumer Brand Excellence

Book - 2007
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Random House, Inc.
From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons.

See the official Web site for this book at www.AmericanBenchmarkPress.com

Blackwell North Amer
By profiling America's best-known and most beloved brands, this volume identifies the characteristics that contribute to their iconic status and celebrates their place in everyday American life.
These products, logos, and stories have captured the hearts and minds of American consumers. Each featured brand began with a spark of genius. Some were developed to fulfill specific needs; other were surprises. Some were propelled to success by historic events, visionary managers, or timely company expansion. Others had distinctive packaging, great marketing campaigns, catchy jingles, unforgettable ads, or pitch-perfect spokespeople.
Here are the stories of iconic products along with anecdotes highlighting what made them shine above the rest. A vivid color photograph that captures the essence of the brand accompanies each story. Listings containing the "vital statistics" of each brand - who owns the company, where it is located, its number of employees, annual sales, and top managers - make this an indispensable reference.

Publisher: New York, N.Y. : American Benchmark Press, c2007
Description: xix, 504 p. : ill. (chiefly col.) ; 28 cm
ISBN: 9780307383457


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