The New Rules of Marketing and PR

The New Rules of Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

Book - 2007
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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Book News
Scott, a leadership strategist and consultant, explains how the Web has changed the rules of marketing and public relations, drawing on real-world examples and case studies to demonstrate the power of blogging, Web news releases, podcasting, forums and wikis, and viral marketing. His step-by-step action plan for using Web-based communications to reach buyers directly explains how to identify and write for a company's buyers and how to use news releases, online media rooms, and social networking sites like MySpace and Squidoo. The methods described can be used by large and small corporations, political organizations, consultants, and even rock bands and churches. Annotation ©2007 Book News, Inc., Portland, OR (

Publisher: Hoboken, N.J. : John Wiley & Sons, c2007
Description: xxvii, 275 p. ; 23 cm
ISBN: 9780470113455
Branch Call Number: 658.872 Sco


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