Jay and Jeannie Levinson's Startup Guide to Guerrilla Marketing

Jay and Jeannie Levinson's Startup Guide to Guerrilla Marketing

A Simple Battle Plan for First-time Marketers

Book - 2007
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Perseus Publishing
More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: ? The personality of a marketing guerrilla ? Guerrilla marketing defined ? Succeeding with a guerrilla marketing attack ? Selecting guerrilla marketing weapons ? Creating a seven-sentence guerrilla marketing plan ? Making a guerrilla marketing calendar ? Launching your attack ? Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.

Book News
After describing the personality of a guerrilla marketer, this latest entry in the successful book series suggests techniques for achieving conventional marketing goals using unconventional means that require more time and imagination than money. The guide lists 200 guerrilla marketing weapons, outlines the seven sentence marketing plan, and offers practical advice on researching customers and competitors. No references are provided, even for statistics. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

McGraw Hill

How to Get Started with Guerrilla Marketing

"Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don't tell anyone where you got the ideas and you're in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you're getting..."-Seth Godin, author of Meatball Sundae

“The Guerrilla Marketing series has gained the well deserved trust of millions of followers worldwide who have benefited greatly from its wisdom. Now comes the Startup Guide to Guerrilla Marketing that will enable readers everywhere to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. This is a wonderful book from equally wonderful people.”-Stephen M.R. Covey, author of The Speed of Trust: The One Thing That Changes Everything

"If you are starting a business on a tight budget, this book is for you! The Father of Guerrilla Marketing reveals dozens of high impact, low-cost strategies for getting new customers using time, energy and imagination. If you want to start making money from your new business, get this book!” -Mitch Meyerson, founder of Guerrilla Marketing Coaching

“Sit down, buckle your seat belt and be prepared to succeed. With this book you no longer have excuses to fail but a system to succeed. This Startupp Guide to Guerrilla Marketing is consistently unique and stimulating and provides unquestionable value to all who pick it up, peruse it and use it. “ -Al Lautenslager, bestselling co-author of Guerrilla Marketing in 30 Days

"Forget the retired business executives with the firm handshakes and the sincere eye contact. Forget the SBA. Forget the seminar speakers with the expensive haircuts and the million-dollar smiles. If you want the best, most proven, most widely used and easiest-to-implement advice in the world on how to market a startup business, go no further than Jay andJeannie Levinson's new book. They know what really works, and you need to know what they are so generously willing to share with you."-David Garfinkel, author of Advertising Headlines That Make You Rich

Publisher: Irvine, Calif. : Entrepreneur Press, c2007
Description: xii, 274 p. ; 23 cm
ISBN: 9781599181530
Branch Call Number: 658.8 Lev
Additional Contributors: Levinson, Jeannie.


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