How to Succeed in Commercial Photography

How to Succeed in Commercial Photography

Insights From A Leading Consultant

Book - 2007
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Perseus Publishing
After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips for focusing on client needs; building a team from today’s marketing assistants, reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographers reveal the missteps they made in their work--and how others can avoid making the same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Book News
Massachusetts-based Maitreya has been a creative talent consultant for some 30 years, counseling photographers from every discipline--portrait to advertising, editorial to photojournalism--in the U.S., Canada, UK, India, and Australia. She offers photographers at every career stage a guide to building and maintaining a successful photography business. Taking a holistic perspective, Maitreya assembles 35 essays exploring six key practical and spiritual aspects of the business: value, vision, team, tools, persistence, and faith. Annotation ©2008 Book News, Inc., Portland, OR (

Publisher: New York : Allworth Press, c2007
Description: xiv, 225 p. ; 23 cm
ISBN: 9781581154917
Branch Call Number: 770.232 Mai


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