Marketing to the Social Web

Marketing to the Social Web

How Digital Customer Communities Build your Business

Book - 2009
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"Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows readers how to apply them to see immediate results and growth."--Book jacket.
Publisher: Hoboken, NJ : John Wiley & Sons, c2009
Edition: 2nd ed
Description: ix, 230 p. ; 24 cm
ISBN: 9780470410974
Branch Call Number: 658.872 Web

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