Marketing to the Social Web
How Digital Customer Communities Build your BusinessBook - 2009
"Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows readers how to apply them to see immediate results and growth."--Book jacket.
Publisher: Hoboken, NJ : John Wiley & Sons, c2009
Edition: 2nd ed
Description: ix, 230 p. ; 24 cm
Branch Call Number: 658.872 Web