Guerrilla Marketing Remix

Guerrilla Marketing Remix

[the Best of Guerrilla Marketing]

Book - 2011
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Perseus Publishing

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing?a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and more?ultimately, making more money, while spending less.


Book News
This anthology offers a collection of short readings from 35 books by Jay Levinson, the father of guerilla marketing, and other contributors. The strategies and tools have been updated for current conditions. There is a sense of humor throughout the book, and comprehension is a breeze with the book's many margin tips, bullet points, lists, and case boxes. The first section provides insight into guerilla marketing in general, in areas such as the birth and spread of guerilla marketing, guerilla advertising, and guerilla marketing in social media. Part 2, the bulk of the book, offers wisdom from guerilla co-authors on specific topics such as retailing, publicity, guerilla marketing for job hunters, marketing to women, guerilla marketing for writers, and guerilla marketing for franchises. Jay Levinson and Jeannie Levinson are marketing consultants. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

McGraw Hill

Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered…

The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation.

”When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.”
—Seth Godin, author of Poke the Box

“This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.”
—Jill Lublin, international speaker and author, Jilllublin.com

”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“
—David Garfinkel, author of Advertising Headlines That Make You Rich

“21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“
—Roger C. Parker, www.PublishedandProfitable.com

“Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “
—Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com

“Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “
—Steve Savage, president, Savage International

“Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.”
—Orvel Ray Wilson, CSP, marketing coach, sales trainer and author

“Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.”
—Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert

“Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!”
—David Fagan, owner, The Icon Builder

“In the marketing jungle the Guerrilla is king!”
—David Perry, Perry-Martel International

“Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.”
—Al Lautenslager, www.marketforprofits.com

“Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.”
—Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents

Contributions from 35 Guerrilla hits, including:
The Guerrilla Marketing Handbook
Guerrilla Publicity
Guerrilla Marketing in 30 Days
Guerrilla Marketing for Writers
Guerrilla Social M

Publisher: [Irvine, CA] : Entrepreneur Press, c2011
Description: vii, 464 p. ; 23 cm
ISBN: 9781599184227
1599184222
Branch Call Number: 658.8 Lev
Additional Contributors: Levinson, Jeannie.

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