Advertising for People Who Don't Like Advertising

Advertising for People Who Don't Like Advertising

Book - 2012
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Baker & Taylor
Presents a history of the KesselsKramer company, sharing its creative approach and explores how to make the advertising business better.

Hachette Book Group
This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

Publisher: London : Laurence King Pub, 2012
Description: 239 p. : chiefly col. ill. ; 25 cm
ISBN: 9781856698252
1856698254
Branch Call Number: 659.1 Kes

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