The Bootstrapper's Guide to the Mobile Web
Practical Plans to Get your Business Mobile in Just A Few Days for Just A Few BucksBook - 2012
Presents step-by-step instructions for small businesses on designing and implementing a mobile web strategy.
This volume on web development for mobile platforms provides practical information on the creation and use of mobile oriented sites and web applications for business enterprises. Chapters address both business use cases and specific technological concerns, and several strategy and planning worksheets are provided. Numerous illustrations and screenshots are included as well as QR code links to example sites and other online resources. Hay is a web developer and expert on mobile computing for small businesses and the publishing industry. Annotation Â©2012 Book News, Inc., Portland, OR (booknews.com)
Ingram Publishing Services
Independent Publishing Group
Creating a successful mobile-web presence is achievable with the tools found in this guide?without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.