Pinfluence

Pinfluence

The Complete Guide to Marketing your Business With Pinterest

Book - 2012
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WILEY

How to effectively use Pinterest to market your business, product, or service

Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.

You will learn:

  • How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface.
  • Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers.
  • How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest.
  • Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior.
  • Pinterest copyright issues

Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.



Baker & Taylor
Offers advice on how best to use the social networking site Pinterest to market a business, with tips on creating a powerful profile, optimizing a website for pinners, and how to use Pinterest with other social networking sites.

Publisher: Hoboken, N.J. : Wiley, c2012
Description: xv, 190 p. : ill. ; 23 cn
ISBN: 9781118393772
1118393775
Branch Call Number: 658.872 Hay

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sammier
Mar 27, 2014

A good overview of Pinterest, how it works and how to use it to promote your blog or business. Aimed at the beginner, it covers all the basics.

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