The Dragons' Den Guide to Assessing your Business Concept

The Dragons' Den Guide to Assessing your Business Concept

Book - 2012
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Publisher: Toronto, Ont. : John Wiley and Sons Canada, c2012
Description: x, 324 p. : ill. ; 24 cm
ISBN: 9781118298800
Branch Call Number: 658.4012 Vyg


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This is a great book by the producers of CBC’s Dragons’Den and author John Vyge, a business plan analyst and Certified Financial Planner. Helping would-be entrepreneurs understand the ingredients for a successful business plan, the book presents a series of case studies, highlighting many of the stories that have appeared on the TV show. Comprehensive and well laid out, the book will help you define your value proposition, demonstrate the importance of market research and clarify your ideas. Entertaining and informative.

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