Smart Retail

Smart Retail

Winning Ideas and Strategies From the Most Successful Retailers in the World

Book - 2012
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PEARSON
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail incorporates several valuable chapters, including:
  • Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten.
  • How to use data to drive profit and growth.
  • How to do more with less, and maximize the value each team member brings to the table.
  • How to use new technology to develop highly productive, innovative "Remote Teams".
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

Book News
Hammond, a retailer and consultant, explains to managers, sales teams, entrepreneurs, and others who sell direct to customers, ideas and strategies to create more profits and raise the store's profile to stand out from the competition. Case studies illustrate ideas like assessing the store and others, differentiation, building great teams, motivating staff, coming up with improvement ideas, customer service, pricing, promotions, marketing, the concept of discovery, and the store environment. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

Publisher: Upper Saddle River, N.J. : FT Press, c2012
Description: xvi, 224 p. : ill. ; 23 cm
ISBN: 9780133066128
0133066126
Branch Call Number: 658.87 Ham

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