The Winner Effect

The Winner Effect

The Neuroscience of Success and Failure

Book - 2012
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Baker & Taylor
Demonstrates how success can trigger dramatic changes in the brain to promote intelligence, focus, and ambition, exploring astonishing scientific links between power and behavior.

McMillan Palgrave

What makes a winner? Why do some people succeed both in life and in business, and others fail? Why do a few individuals end up supremely powerful, while many remain powerless?

The "winner effect" is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident, and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.

By understanding what the mental and physical changes are that take place in the brain of a "winner," how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner—or a loser—and how we can use the answers to these questions to understand better the behavior of our business colleagues, family, friends, and ourselves.



Baker
& Taylor

The author of Opening the Mind's Eye demonstrates how success can trigger dramatic changes in the brain to promote intelligence, focus and ambition, exploring astonishing scientific links between power and behavior. 20,000 first printing.

Publisher: New York, N.Y. : Thomas Dunne Books/St. Martin's Press, c2012
Edition: 1st U.S. ed
Description: xi, 306 p. : ill. ; 24 cm
ISBN: 9781250001672
1250001676
Branch Call Number: 158 Rob

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