The $10 Trillion Prize

The $10 Trillion Prize

Captivating the Newly Affluent in China and India

Book - 2012
Average Rating:
Rate this:
"In [this book] ... Silverstein and his Boston Group colleagues in China and India provide the first profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. ... This book explains who these consumers are - what they buy and why, how they think and shop, and how their needs and tastes are changing. ..."--Book jacket.
Publisher: Boston, MA : Harvard Business Review Press, 2012
Description: xix, 314 p. : ill. ; 25 cm
ISBN: 9781422187050
Branch Call Number: 658.840951 Ten
Additional Contributors: Silverstein, Michael J.


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings


Find it at BPL

To Top