The $10 Trillion Prize

The $10 Trillion Prize

Captivating the Newly Affluent in China and India

Book - 2012
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"In [this book] ... Silverstein and his Boston Group colleagues in China and India provide the first profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. ... This book explains who these consumers are - what they buy and why, how they think and shop, and how their needs and tastes are changing. ..."--Book jacket.
Publisher: Boston, MA : Harvard Business Review Press, 2012
Description: xix, 314 p. : ill. ; 25 cm
ISBN: 9781422187050
1422187055
Branch Call Number: 658.840951 Ten
Additional Contributors: Silverstein, Michael J.

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