Hungry Start-up Strategy

Hungry Start-up Strategy

Creating New Ventures With Limited Resources and Unlimited Vision

Book - 2012
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Consultant Cohan (strategy, Babson College, and entrepreneurship, Olin College of Engineering) helps CEOs and management teams in start-up companies, as well as CEOs of large companies, capital providers, and students, understand how to make choices in six areas--setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change--to help turn their idea into a viable business. Drawing on interviews with start-up executives and using examples throughout, he discusses approaches and tactics for each area, in addition to how capital providers generate returns for their investors and the general characteristics of companies that make the best entrepreneurial training grounds. Annotation ©2013 Book News, Inc., Portland, OR (booknews.com)

Ingram Publishing Services
The Entrepreneur’s Meal Ticket

Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline. Peter Cohan has found they’re driven by a hunger to create a working world in which they want to live—something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges—until now.

Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.


Publisher: San Francisco, Calif. : Berrett-Koehler Publishers, c2012
Description: xiv, 244 p. : ill. ; 24 cm
ISBN: 9781609945282
160994528X
Branch Call Number: 658.11 Coh

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