Why Customization Is the Future of Business and How to Profit From ItBook - 2012
Customization is coming in every industry, for every product. Embrace it or get left behind. Smart brands such as Chipotle, Zazzle, Nike, and Pandora have long ditched the myth that the only way to provide products and services is in a one-size-fits-all production line. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. "Custom Nation" is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.
Publisher: Dallas, TX : Benbella Books, 2012
Description: xii, 240 p. : ill. ; 21 cm
Branch Call Number: 658.812 Fly