Trust Me, I'm Lying

Trust Me, I'm Lying

Confessions of A Media Manipulator

Book - 2012
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An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
Publisher: New York, N.Y. : Portfolio/Penguin, c2012
Description: xi, 259 p. ; 24 cm
ISBN: 9781591845539
159184553X
Branch Call Number: 659.20285 Hol

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ravishri Apr 03, 2014

This is a must read book for anyone who does not really understand how online marketing works. The book focuses on what factors influence blogs to focus on certain topics and how increased chatter in the blog space about a certain topic finds its way to more mainstream media thereby shaping public perception.
While I am moderately familiar with the working of online marketing the biggest eye opener for me was to learn that bloggers (self proclaimed journalists) do not care about being correct in their reporting ... kind of a shocker but i understand why after reading the book.

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