The New Industrial Revolution

The New Industrial Revolution

Consumers, Globalization and the End of Mass Production

Book - 2012
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Yale University

The rapid emergence of China and India as prime locations for low-cost manufacturing has led some analysts to conclude that manufacturers in the "old economies"—the U.S., U.K., Germany, and Japan—are being edged out of a profitable future. But if countries that historically have been at the forefront of events in manufacturing can adapt adroitly, opportunities are by no means over, says the author of this timely book. Peter Marsh explores 250 years in the history of manufacturing, then examines the characteristics of the industrial revolution that is taking place right now.

The driving forces that influence what types of goods are made and who makes them are little understood, Marsh observes. He discusses the key changes in what is happening in manufacturing today, including advances in technology, a greater focus on tailor-made goods aimed at specific individuals and industry users, participation of many more countries in world manufacturing, and the growing importance of sustainable forms of production. With broad historical sweep and dozens of engaging examples, Marsh explains these changes and their import both for consumers making purchase choices and for manufacturers assessing how to participate successfully in the new industrial era.

The world is on the cusp of a manufacturing revolution, with open opportunities for those who understand what is driving the change

Baker & Taylor
Explores more than 250 years of manufacturing history, arguing that the rise of China and India is not necessarily the death knell of the U.S., U.K., German and Japanese economies, if only those nations can adapt.

Publisher: New Haven, [Conn.] ; London : Yale University Press, c2012
Description: viii, 311 p. : ill. ; 24 cm
ISBN: 9780300117776
Branch Call Number: 338 Mar


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Apr 18, 2014

This guy works at the Financial Times, yet he ignores current and past financial history? When you read a book like this, you scratch your head and mutter, "Is this guy a complete idiot?" One must include all the facts, all the variables. This author falls way short!

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