Why Things Catch onBook - 2013
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Publisher: New York : Simon & Schuster, c2013
Edition: 1st Simon & Schuster hardcover ed
Description: viii, 244 p. : ill. ; 22 cm
Branch Call Number: 658.8342 Ber