Renegades Write the Rules
How the Digital Royalty Use Social Media to InnovateBook - 2012
Martin is the founder of Digital Royalty. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value-- when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Humans connect with humans, not logos and creative taglines.
Publisher: San Francisco, CA : Jossey-Bass, c2012
Edition: 1st ed
Description: x, 207 p. : ill. ; 24 cm
Branch Call Number: 659.20285 Mar