Marketplace 3.0

Marketplace 3.0

Rewriting the Rules of Borderless Business

Book - 2013
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The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth.
Publisher: New York : Palgrave Macmillan, c2013
Edition: 1st ed
Description: 247 p. ; 25 cm
ISBN: 9780230342149
0230342140
Branch Call Number: 658.872 Mik

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