Likeable Social Media

Likeable Social Media

How to Delight your Customers, Create An Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

Book - 2011
Average Rating:
1
Rate this:
Baker & Taylor
Explains how to use social media such as Facebook and Twitter as marketing tools, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.

Book News
Kerpen, the CEO of Likeable Media marketing, demonstrates the value of listening to customers through social media websites, targeting a narrow market, thinking like the consumer, being transparent and engaging customers authentically. Examples illustrate how companies have shared stories about product development on Facebook, answered customer questions on Twitter, and built a positive reputation through free advice articles. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

McGraw Hill

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.

Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company

Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking



Publisher: New York ; Toronto : McGraw-Hill, c2011
Description: x, 260 p. : ill. ; 23 cm
ISBN: 9780071762342
0071762345
Branch Call Number: 658.872 Ker

Opinion

From the critics


Community Activity

Comment

Add a Comment

WVMLStaffPicks Aug 30, 2014

Wanting to update your marketing skills? Try this book. Written by a social media expert, it will tell everything you need to know about how it should be used (for instance it's all about the customer not the company), and keep you reading with entertaining case studies and ideas. It will also help you ask yourself all the right questions.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings

  Loading...

Find it at BPL

  Loading...
[]
[]
To Top