Follow Me!

Follow Me!

Creating A Personal Brand With Twitter

Book - 2012
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Make the most of Twitter as a tool for creating a personal brand

Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand.

  • Details ways in which you can use Twitter to build a personal brand
  • Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit
  • Encourages you to take advantage of Twitter?s vast audience

Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.

Baker & Taylor
Offers guidance on using Twitter to build a brand, covering profile building, the types of tweets, attracting followers, using hashtags, and measuring success with metrics and other tools, and features marketing success stories.

Publisher: Indianapolis, IN : John Wiley & Sons, c2012
Description: xxv, 262 p. : ill. (some col.) ; 23 cm
ISBN: 9781118336342
Branch Call Number: 658.872 Gra


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