The Art of Writing Advertising

The Art of Writing Advertising


Book - 1985
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McGraw Hill

A McGraw-Hill Advertising Classic

"What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising.

Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for applying breakthrough creativity and innovation in the workplace.

Publisher: NTC Business Bks., c1985
ISBN: 9780844231006
Branch Call Number: 659.1322 Art
Additional Contributors: Bernbach, William.
Higgins, Denis.


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